January 1, 2010 my mother died and that pretty much set the
tone for most of that year. Not being
enough tragedy to start the year on a properly sour note, my father-in-law
passed in March. Never being one to be
left out, Uncle Seymour left us in April. Believe it or not, this is how we
started our journey from the most unlikely insurance agents to the
#ProtectionPros .
As you can imagine, 2010 was a pretty tough year for me and
mine. Between Mom passing and Dad
passing, I lost my job. Mom had no resources of her own and I wasn't going to
see her in a home. My father-in-law was a CPA and a child of a depression. His ducks were so in a row that you would
have thought a team of engineers lined them up as part of a MIT graduation
project. He had life insurance, long term care insurance, home care insurance,
even a prepaid funeral.
So, I began desperately throwing my resume out on the
street. You know how it is; you throw that thing out everywhere. I wasn't about
to let my family go hungry. Furthermore, I had grown rather attached to my home
and thought I might personally miss eating.
As my job search continued, I was called by a life insurance
company for an interview. (Well, they call it an interview but it was really a
sales presentation.) I came home sold and explained to my better half how we
could open our own business, help people avoid what we went through with my
mom, and earn a good living all at the same time. Damn, I was excited!
So, like most people we set off to do research. Our bubble popped when we saw that this
company had a “B” financial rating and one of the highest complaint ratios in
the industry. Ok, all insurance companies have complaints. But a quick Google
on these guys showed us how bad it was. There was no way could I work for a
company I didn’t believe in.
Not to be deterred. I continued to interview with other
insurance companies and ended up with three offers. One of those was with Farmers’ Insurance. We took Farmers’ offer
for many reasons. Matt Bennett
was one of them. Always positive and supportive, he seemed willing to help us
every step of the way as our district manager. In my estimation he had the
knowledge and experience to do so.
Farmers’ philosophies were another reason. Farmer’s provides free educational courses to
schools. They had just finished a “Thank a Million Teachers”
program and offer many teachers and educationalresources free of charge. They encourage agents to get out and meet their
customers. They also had a pretty good contract Etc. (I will refrain from
including the whole list.)
The last reason we joined Farmers’, and not an insubstantial
one, was that during the interview process they didn’t ask us for a list of our
closest two hundred friends. You see, our biggest reservation about becoming
agents was that our friends and acquaintances would end up walking the other
way when they saw us in a crowded room. (Ok, not that this doesn’t happen
naturally, but we didn’t want to exacerbate it.)
We are very gentle with our prospects, and even gentler with
friends, no hard sell stuff. We make sure our friends know what we do, and we
hope they will trust us enough to allow us the privilege of reviewing their
insurance. Rarely would we ask them directly. It’s a quandary because we know
that no one will care for them or be more concerned for their interests than we
will. Yet you do not want to turn anyone off. It’s a delicate dance and we are
still taking lessons.
Thank you for taking a moment to get to know us. I am your author (blogger?) Barry Fidlow. I
am half of a dynamic duo. Together over the last five years, I and my wonderful
wife and business partner, Barbara have gone from being the most unlikely
insurance agents to becoming #ProtectionPros.
We invite you to join us in our journey by allowing us the privilege of
reviewing your insurance program. We would love to be your agents. Write us at bfidlow@farmersagent.com or Tweet
us using the hash tag #ProtectionPros. You can also follow us on Facebook and, if
all else fails, there is always the land line 630-297-1407. We look forward to
talking with you soon.
Building our agency one friend at a time,
Barry Fidlow


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